One trustworthy set of fields from messy sources

Data Integration & Cleansing

Reporting fails when the same customer has three spellings and dates do not match across systems. We integrate sources and clean the fields analytics will trust.

Scope often includes:

Inventory of sources and which system is the source of truth
Joins, deduplication, and basic validation rules
Scheduled sync with visible errors
A cleaned landing area for BI and reports

This is foundation work. Skipping it is why dashboards get ignored.

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